{"id":13413,"date":"2023-11-22T13:17:50","date_gmt":"2023-11-22T13:17:50","guid":{"rendered":"https:\/\/www.revistalogistec.com\/index.php\/2023\/11\/22\/domina-el-black-friday-estrategias-clave-para-potenciar-tu-negocio\/"},"modified":"2023-11-22T13:17:50","modified_gmt":"2023-11-22T13:17:50","slug":"domina-el-black-friday-estrategias-clave-para-potenciar-tu-negocio","status":"publish","type":"post","link":"https:\/\/www.revistalogistec.com\/index.php\/2023\/11\/22\/domina-el-black-friday-estrategias-clave-para-potenciar-tu-negocio\/","title":{"rendered":"DOMINA EL BLACK FRIDAY: ESTRATEGIAS CLAVE PARA POTENCIAR TU NEGOCIO"},"content":{"rendered":"<p style=\"text-align: justify;\">La cuenta regresiva para el inicio del Black Friday el 24 de noviembre ha comenzado, y es el momento adecuado para que las empresas se preparen. En este contexto, expertos en tecnolog\u00eda y marketing digital comparten valiosos conocimientos sobre c\u00f3mo perfeccionar las estrategias digitales para esta fecha.<\/p>\n<p style=\"text-align: justify;\">Pr\u00f3ximamente dar\u00e1 inicio una nueva edici\u00f3n del Black Friday, un evento que se destaca por la abrumadora cantidad de campa\u00f1as, promociones y publicidad, desafiando a todas las empresas participantes a enfrentar una demanda intensa. En este contexto, dos expertos en soluciones tecnol\u00f3gicas y marketing digital ofrecen orientaci\u00f3n para que las empresas no solo sobrevivan a esta fecha ca\u00f3tica, sino que tambi\u00e9n triunfen.<\/p>\n<p style=\"text-align: justify;\">Ricardo Jara, Gerente Comercial de REAL-TIME, destaca la importancia crucial de elegir canales de comunicaci\u00f3n efectivos durante el Black Friday. La elecci\u00f3n depender\u00e1 del tipo de mensaje que se quiera transmitir, considerando factores como la urgencia, la necesidad de contenido multimedia, la sensibilidad de la informaci\u00f3n y las preferencias del cliente. Al definir estos elementos clave, ser\u00e1 posible determinar si la empresa optar\u00e1 por la comunicaci\u00f3n a trav\u00e9s de SMS, que no depende de una conexi\u00f3n a datos m\u00f3viles para garantizar la entrega del mensaje; WhatsApp, ideal para contenido multimedia; o correo electr\u00f3nico, adecuado para campa\u00f1as m\u00e1s amplias y menos urgentes. Sin embargo, Jara sugiere contar con una herramienta omnicanal en caso de imprevistos, como es el caso de Real-Time SOA, asegurando la recepci\u00f3n exitosa de la informaci\u00f3n por al menos un canal.<\/p>\n<p style=\"text-align: justify;\">Por otro lado, es crucial mantenerse al tanto de las nuevas tecnolog\u00edas y considerar estrategias de marketing digital enfocadas en los nuevos espacios publicitarios innovadores, como el CTV. Robert Poblador, CEO de REM Media &amp; Consulting, explica que esta forma de publicidad ha transformado la manera en que consumimos contenido televisivo, ofreciendo integraci\u00f3n en Smart TVs y dispositivos de transmisi\u00f3n con publicidad menos intrusiva y m\u00e1s relevante. Esto otorga una segmentaci\u00f3n avanzada basada en los comportamientos de visualizaci\u00f3n, y el aumento de ROI el compromiso del espectador con la acci\u00f3n es mayor.<\/p>\n<p style=\"text-align: justify;\">La adopci\u00f3n de estas nuevas modalidades permitir\u00e1 a las empresas llegar a audiencias m\u00e1s amplias con una personalizaci\u00f3n mejorada, aumentando la tasa de \u00e9xito. La combinaci\u00f3n de estas estrategias con el uso de inteligencia artificial, incluyendo Deep Learning, Machine Learning, Natural Language Processing e Intelligent Process Automation, agilizar\u00e1 el an\u00e1lisis y la recopilaci\u00f3n de informaci\u00f3n, reducir\u00e1 costos operativos y automatizar\u00e1 la toma de decisiones, haciendo que las campa\u00f1as de marketing sean m\u00e1s eficientes, explica el CEO.<\/p>\n<p style=\"text-align: justify;\">Finalmente, el Gerente Comercial de REAL-TIME destaca la importancia de contar con un servicio al cliente que ofrezca soporte telef\u00f3nico local las 24 horas del d\u00eda. Esto, junto a un monitoreo en tiempo real, alarmas disponibles y KPIs, se considera fundamental para abordar de manera eficaz los desaf\u00edos tecnol\u00f3gicos de los clientes, garantizando no solo la resoluci\u00f3n r\u00e1pida de problemas, sino que tambi\u00e9n contribuyendo significativamente a fortalecer las relaciones con los consumidores en el agitado escenario del Black Friday.<\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">La cuenta regresiva para el inicio del Black Friday el 24 de noviembre ha comenzado, y es el momento adecuado para que las empresas se preparen. En este contexto, expertos en tecnolog\u00eda y marketing digital comparten valiosos conocimientos sobre c\u00f3mo perfeccionar las estrategias digitales para esta fecha.<\/p>\n","protected":false},"author":1,"featured_media":13411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[12],"tags":[],"class_list":["post-13413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-industria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DOMINA EL BLACK FRIDAY: ESTRATEGIAS CLAVE PARA POTENCIAR TU NEGOCIO - Revista Logistec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revistalogistec.com\/index.php\/2023\/11\/22\/domina-el-black-friday-estrategias-clave-para-potenciar-tu-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DOMINA EL BLACK FRIDAY: ESTRATEGIAS CLAVE PARA POTENCIAR TU NEGOCIO - Revista Logistec\" \/>\n<meta property=\"og:description\" content=\"La cuenta regresiva para el inicio del Black Friday el 24 de noviembre ha comenzado, y es el momento adecuado para que las empresas se preparen. 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