{"id":14378,"date":"2024-03-06T15:03:59","date_gmt":"2024-03-06T15:03:59","guid":{"rendered":"https:\/\/www.revistalogistec.com\/index.php\/2024\/03\/06\/impulsando-la-logistica-sostenible-a-traves-del-desarrollo-de-una-ultima-milla-optimizada\/"},"modified":"2025-11-07T10:26:53","modified_gmt":"2025-11-07T14:26:53","slug":"impulsando-la-logistica-sostenible-a-traves-del-desarrollo-de-una-ultima-milla-optimizada","status":"publish","type":"post","link":"https:\/\/www.revistalogistec.com\/index.php\/2024\/03\/06\/impulsando-la-logistica-sostenible-a-traves-del-desarrollo-de-una-ultima-milla-optimizada\/","title":{"rendered":"IMPULSANDO LA LOG\u00cdSTICA SOSTENIBLE A TRAV\u00c9S DEL DESARROLLO DE UNA \u00daLTIMA MILLA OPTIMIZADA"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><em>Por Leonardo Navarrete, gerente comercial de STG Chile.<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">La eficiencia energ\u00e9tica seguir\u00e1 marcando la pauta para la log\u00edstica y cientos de industrias. Pero \u00bfa qu\u00e9 nos referimos con esto? Se trata de la capacidad que tienen las compa\u00f1\u00edas para optimizar sus recursos para evitar desperdicios, contribuyendo a la sustentabilidad e impulsando la competitividad de sus operaciones.<\/p>\n<p style=\"text-align: justify;\">En ese sentido, la \u00faltima milla es un proceso vital para las cadenas de suministro por ser una de las etapas finales que define la experiencia del consumidor. Ciertamente, sigue evolucionando a trav\u00e9s del tiempo gracias a nuevas tecnolog\u00edas que garantizan la efectividad, el ahorro y la optimizaci\u00f3n de recursos.<\/p>\n<p style=\"text-align: justify;\">Asimismo, d\u00eda a d\u00eda el comercio se enfrenta a un mayor n\u00famero de competidores y, por ende, de consumidores que est\u00e1n m\u00e1s conscientes de las pol\u00edticas y pr\u00e1cticas sustentables de las compa\u00f1\u00edas y su compromiso con la huella de carb\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Desde ah\u00ed, las compa\u00f1\u00edas log\u00edsticas se est\u00e1n enfocando en la integraci\u00f3n de soluciones que mejoren la planificaci\u00f3n y distribuci\u00f3n de mercanc\u00edas. Un claro ejemplo de esto es la optimizaci\u00f3n de rutas que automatiza el proceso de planificaci\u00f3n de preventa y autoventa, reduce hasta en un 10% el kilometraje recorrido. Otro caso es la mejora de flota, espec\u00edficamente de camiones, que incrementa la capacidad utilizada de estos veh\u00edculos hasta un 92%.<\/p>\n<p style=\"text-align: justify;\">Estas herramientas gestionan los procesos automatizadamente, optimizando los territorios de los vendedores y asignando frecuencia de visitas en el caso de los negocios que definen rutas diarias para sus ventas in situ. Adem\u00e1s, analiza la informaci\u00f3n para crear territorios \u00f3ptimos con un ahorro potencial de tiempo, costo, equipos y energ\u00eda.<\/p>\n<p style=\"text-align: justify;\"><strong>Planificando rutas efectivas<\/strong><\/p>\n<p style=\"text-align: justify;\">Ciertamente, no todos los negocios se dedican a las ventas en terreno, ya que hay comercios minoristas que despachan 24\/7 los productos a sus consumidores.<\/p>\n<p style=\"text-align: justify;\">Para contribuir tanto a la satisfacci\u00f3n del cliente como al medioambiente, la planificaci\u00f3n de rutas es fundamental, ya que optimiza las operaciones diarias de entrega y servicio en solo minutos a trav\u00e9s del uso de algoritmos avanzados.<\/p>\n<p style=\"text-align: justify;\">Entre sus beneficios, los principales tienen que ver con ofrecer nuevas alternativas de servicio al cliente,&nbsp; la eficiencia en la planificaci\u00f3n de rutas, la reducci\u00f3n de los costos de transporte y la automatizaci\u00f3n de procesos de redireccionamiento estrat\u00e9gico.<\/p>\n<p style=\"text-align: justify;\">Es as\u00ed como la log\u00edstica se involucra cada vez m\u00e1s con el cuidado del medioambiente a trav\u00e9s de tecnolog\u00edas que paso a paso permiten la evoluci\u00f3n de la industria, la satisfacci\u00f3n y fidelidad de los consumidores.<\/p>\n<p style=\"text-align: justify;\">Art\u00edculo publicado en <a href=\"https:\/\/www.stglatam.com\/blog\/impulsando-la-logistica-sostenible-a-traves-del-desarrollo-de-una-ultima-milla-optimizada\/\">https:\/\/www.stglatam.com\/blog<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\"><strong><em>Por Leonardo Navarrete, gerente comercial de STG Chile.<\/em><\/strong><\/p>\n","protected":false},"author":48296,"featured_media":14375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[164],"tags":[],"class_list":["post-14378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-clientes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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