{"id":15068,"date":"2024-06-05T16:51:33","date_gmt":"2024-06-05T16:51:33","guid":{"rendered":"https:\/\/www.revistalogistec.com\/index.php\/2024\/06\/05\/como-la-ia-esta-moldeando-el-futuro-del-e-commerce-para-mejorar-la-experiencia-del-cliente\/"},"modified":"2024-06-05T16:51:33","modified_gmt":"2024-06-05T16:51:33","slug":"como-la-ia-esta-moldeando-el-futuro-del-e-commerce-para-mejorar-la-experiencia-del-cliente","status":"publish","type":"post","link":"https:\/\/www.revistalogistec.com\/index.php\/2024\/06\/05\/como-la-ia-esta-moldeando-el-futuro-del-e-commerce-para-mejorar-la-experiencia-del-cliente\/","title":{"rendered":"C\u00d3MO LA IA EST\u00c1 MOLDEANDO EL FUTURO DEL E-COMMERCE PARA MEJORAR LA EXPERIENCIA DEL CLIENTE"},"content":{"rendered":"<p style=\"text-align: justify;\">La firma europea, Retail Rocket, experta en retail media, expuso sobre las oportunidades para transformar el tr\u00e1fico de los sitios web corporativos o marketplace, en ventas.<\/p>\n<p style=\"text-align: justify;\">Todos los actores del comercio digital comenzar\u00e1n a interactuar de una forma distinta, gracias a la revoluci\u00f3n que supone para esta industria la implementaci\u00f3n de nuevas tecnolog\u00edas basadas en inteligencia artificial. Esta fue una de las proyecciones formuladas por la empresa tecnol\u00f3gica Retail Rocket durante su conferencia en el e-Commerce Day, el mayor encuentro de su tipo realizado en Chile.<\/p>\n<p style=\"text-align: justify;\">\u201cEl retail media es uno de los temas m\u00e1s importantes para el crecimiento del comercio digital por la oportunidad que brindan los espacios web para que las marcas y proveedores avisen y transforman el tr\u00e1fico en ventas\u201d, se\u00f1al\u00f3 Gustavo Ferreira, vicepresidente regional de Retail Rocket.<\/p>\n<p style=\"text-align: justify;\">Ricardo Manr\u00edquez, partnership manager para Latinoam\u00e9rica de Retail Rocket, asegur\u00f3 que esta revoluci\u00f3n tiene un impacto potencial de miles de millones de d\u00f3lares para el comercio digital global.<\/p>\n<h3 style=\"text-align: justify;\">Una d\u00e9cada de experiencia<\/h3>\n<p style=\"text-align: justify;\">Con sus servicios y tecnolog\u00eda, Retail Rocket mejora la segmentaci\u00f3n de las visitas tras el an\u00e1lisis de cada usuario y sus preferencias. Esto permite ofrecer anuncios de productos para cada sitio web, aplicaciones m\u00f3viles y correos electr\u00f3nicos de forma din\u00e1mica y en tiempo real para aumentar la conversi\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Nacida en Europa, la empresa tiene m\u00e1s de diez a\u00f1os de historia y su aterrizaje en Chile es el inicio de sus operaciones en Latinoam\u00e9rica.<\/p>\n<p style=\"text-align: justify;\">Los sitios comerciales desarrollados por los clientes de Retail Rocket, pioneros en la implementaci\u00f3n de herramientas 4.0 en el e-commerce en Am\u00e9rica Latina, tienen un tr\u00e1fico mensual de 230 millones de visitas, donde se venden 1.6 millones de productos por un valor estimado de 385 millones de euros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">La firma europea, Retail Rocket, experta en retail media, expuso sobre las oportunidades para transformar el tr\u00e1fico de los sitios web corporativos o marketplace, en ventas.<\/p>\n","protected":false},"author":1,"featured_media":15063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[12],"tags":[],"class_list":["post-15068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-industria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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