{"id":1859,"date":"2020-03-30T17:16:47","date_gmt":"2020-03-30T17:16:47","guid":{"rendered":"https:\/\/www.revistalogistec.com\/index.php\/2020\/03\/30\/rocktruck-reflexiona-sobre-la-actual-crisis-sanitaria-en-chile-3\/"},"modified":"2025-11-07T13:55:47","modified_gmt":"2025-11-07T17:55:47","slug":"rocktruck-reflexiona-sobre-la-actual-crisis-sanitaria-en-chile-3","status":"publish","type":"post","link":"https:\/\/www.revistalogistec.com\/index.php\/2020\/03\/30\/rocktruck-reflexiona-sobre-la-actual-crisis-sanitaria-en-chile-3\/","title":{"rendered":"ROCKTRUCK REFLEXIONA SOBRE LA ACTUAL CRISIS SANITARIA EN CHILE"},"content":{"rendered":"<p style=\"text-align: justify;\">Comprometidos con la situaci\u00f3n que vive el pa\u00eds producto de la crisis sanitaria por la propagaci\u00f3n del Covid-19, RockTruck enfatiz\u00f3 en la importancia que tiene la distribuci\u00f3n en este momento y anunci\u00f3 la disposici\u00f3n de toda su flota de camiones y red de transportistas para agilizar el transporte de las empresas, en especial el sector alimenticio y salud.<\/p>\n<p style=\"text-align: justify;\">Como un aporte para sobrellevar la situaci\u00f3n actual, Juan Pablo Campos, CFO &amp; Gerente de Finanzas de la empresa, defini\u00f3 algunos puntos y reflexiones de \u00bfc\u00f3mo sobrevivir en tiempos de crisis? El primero de ellos, habla de que en los tiempos actuales la matriz productiva y el ecosistema empresarial se ha desarrollado con foco en el crecimiento y aumento de utilidades, olvid\u00e1ndose del entorno en el que se encuentran inmersos. \u201cPor esta raz\u00f3n las empresas y empresarios debemos cambiar nuestra forma de mirar nuestro entorno y del que hacer, debemos tener un comportamiento intachable \u00e9ticamente\u201d.<\/p>\n<p style=\"text-align: justify;\">En el segundo punto, el ejecutivo asegura que las crisis vienen acompa\u00f1adas de oportunidades: nuevos modelos, productos, servicios, segmentos; y las empresas deben ser capaces de identificarlas y aprovecharlas.<\/p>\n<p style=\"text-align: justify;\">El tercer aspecto, apunta a la importancia de la liquidez en las empresas que act\u00faa a su vez como factor principal de quiebra. El llamado es a cuidar la liquidez y del mismo modo realizar forecast, considerando los escenarios actuales. Asimismo, llamaron a \u201cser honestos, sincerar la realidad de nuestras empresas y en caso de no ser viables preparar una liquidaci\u00f3n ordenada que continuar operando un negocio que no ser\u00e1 viable en el tiempo\u201d.<\/p>\n<p>\u201cSi nuestra perspectiva de crecimiento es sostenible en estos tiempos de crisis, podemos buscar nuevas alternativas de liquidez como nuevos accionistas, socios, inversionistas, gobierno u otras menos conocidas como el \u00abcrowdfunding, todo en pro de mantener nuestra sustentabilidad en el tiempo\u201d, afirm\u00f3 finalmente Campos.<\/p>\n<p><a href=\"https:\/\/www.logistecshow.cl\/tickets\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.revistalogistec.com\/wp-content\/uploads\/2020\/03\/slide_articulos.gif\" alt=\"slide articulos\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Comprometidos con la situaci\u00f3n que vive el pa\u00eds producto de la crisis sanitaria por la propagaci\u00f3n del Covid-19, RockTruck enfatiz\u00f3 en la importancia que tiene la distribuci\u00f3n en este momento y anunci\u00f3 la disposici\u00f3n de toda su flota de camiones y red de transportistas para agilizar el transporte de las empresas, en especial el sector alimenticio y salud.<\/p>\n","protected":false},"author":1,"featured_media":1852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[164],"tags":[],"class_list":["post-1859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-clientes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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