{"id":27746,"date":"2025-11-19T09:34:52","date_gmt":"2025-11-19T13:34:52","guid":{"rendered":"https:\/\/www.revistalogistec.com\/?p=27746"},"modified":"2025-11-19T09:34:52","modified_gmt":"2025-11-19T13:34:52","slug":"hacia-un-black-friday-mas-sostenible-y-consciente","status":"publish","type":"post","link":"https:\/\/www.revistalogistec.com\/index.php\/2025\/11\/19\/hacia-un-black-friday-mas-sostenible-y-consciente\/","title":{"rendered":"HACIA UN BLACK FRIDAY M\u00c1S SOSTENIBLE Y CONSCIENTE"},"content":{"rendered":"<p style=\"text-align: justify;\">El Black Friday se ha consolidado como uno de los eventos m\u00e1s esperados del comercio electr\u00f3nico, pero tambi\u00e9n como una oportunidad para repensar nuestra relaci\u00f3n con el consumo digital. M\u00e1s all\u00e1 de las ofertas y el volumen de ventas, el desaf\u00edo est\u00e1 en avanzar hacia un comercio m\u00e1s sostenible y responsable.<!--more--><\/p>\n<p style=\"text-align: justify;\">Como industria tecnol\u00f3gica, debemos comprender que la sostenibilidad no solo tiene una dimensi\u00f3n ambiental, sino tambi\u00e9n digital y social. En el caso de las plataformas de pago, esto implica optimizar los recursos tecnol\u00f3gicos, reducir la huella energ\u00e9tica y reforzar la seguridad y la educaci\u00f3n del consumidor. Comprar por internet debe ser sin\u00f3nimo de confianza, no de riesgo.<\/p>\n<p style=\"text-align: justify;\">Los usuarios valoran cada vez m\u00e1s la comodidad, la rapidez y el acceso que brinda el comercio online, pero tambi\u00e9n esperan transparencia y protecci\u00f3n. Un Black Friday m\u00e1s consciente no busca frenar el entusiasmo de comprar, sino canalizarlo hacia decisiones m\u00e1s informadas y responsables.<\/p>\n<p style=\"text-align: justify;\">En Flow creemos que el futuro del e-commerce no est\u00e1 solo en vender m\u00e1s, sino en hacerlo mejor: con tecnolog\u00eda eficiente, seguridad y un compromiso real con la sostenibilidad digital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Black Friday se ha consolidado como uno de los eventos m\u00e1s esperados del comercio electr\u00f3nico, pero tambi\u00e9n como una oportunidad para repensar nuestra relaci\u00f3n con el consumo digital. M\u00e1s all\u00e1 de las ofertas y el volumen de ventas, el desaf\u00edo est\u00e1 en avanzar hacia un comercio m\u00e1s sostenible y responsable.<\/p>\n","protected":false},"author":1,"featured_media":27747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","jnews_video_option_group":[[]],"override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"home-loop","second_sidebar":"default-sidebar","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_post_related":"1","show_inline_post_related":"1"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-27746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-industria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HACIA UN BLACK FRIDAY M\u00c1S SOSTENIBLE Y CONSCIENTE - Revista Logistec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revistalogistec.com\/index.php\/2025\/11\/19\/hacia-un-black-friday-mas-sostenible-y-consciente\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HACIA UN BLACK FRIDAY M\u00c1S SOSTENIBLE Y CONSCIENTE - Revista Logistec\" \/>\n<meta property=\"og:description\" content=\"El Black Friday se ha consolidado como uno de los eventos m\u00e1s esperados del comercio electr\u00f3nico, pero tambi\u00e9n como una oportunidad para repensar nuestra relaci\u00f3n con el consumo digital. 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