{"id":27814,"date":"2025-11-25T09:34:10","date_gmt":"2025-11-25T13:34:10","guid":{"rendered":"https:\/\/www.revistalogistec.com\/?p=27814"},"modified":"2025-11-25T09:34:10","modified_gmt":"2025-11-25T13:34:10","slug":"ia-y-ciberseguridad-dos-claves-para-un-black-friday-mas-eficiente-y-seguro","status":"publish","type":"post","link":"https:\/\/www.revistalogistec.com\/index.php\/2025\/11\/25\/ia-y-ciberseguridad-dos-claves-para-un-black-friday-mas-eficiente-y-seguro\/","title":{"rendered":"IA Y CIBERSEGURIDAD: DOS CLAVES PARA UN BLACK FRIDAY M\u00c1S EFICIENTE Y SEGURO"},"content":{"rendered":"<p style=\"text-align: justify;\">Con m\u00e1s de 400 marcas participando, el Black Friday 2025 exigir\u00e1 grandes niveles de personalizaci\u00f3n, eficiencia operativa y seguridad digital. La inteligencia artificial y la ciberseguridad se consolidan como los dos pilares que definir\u00e1n el rendimiento de las empresas y la confianza de los consumidores.<!--more--><\/p>\n<p style=\"text-align: justify;\">A s\u00f3lo d\u00edas que comience el Black Friday 2025, evento organizado por la C\u00e1mara de Comercio de Santiago (CCS) que reunir\u00e1 a m\u00e1s de 400 marcas entre el viernes 28 de noviembre y el lunes 1 de diciembre, las empresas tecnol\u00f3gicas advierten que este a\u00f1o la combinaci\u00f3n de inteligencia artificial y ciberseguridad ser\u00e1 determinante para garantizar una experiencia de compra eficiente, personalizada y segura.<\/p>\n<p style=\"text-align: justify;\">Desde Axity, compa\u00f1\u00eda especializada en transformaci\u00f3n digital, destacan que las nuevas tendencias tecnol\u00f3gicas ya est\u00e1n redefiniendo la manera en que los consumidores interact\u00faan con las marcas. La incorporaci\u00f3n de asistentes cognitivos y chatbots avanzados marcan el nuevo est\u00e1ndar del comercio digital, donde la inmediatez y la personalizaci\u00f3n son esenciales para competir.<\/p>\n<p style=\"text-align: justify;\">Gracias al uso de IA generativa, estos asistentes inteligentes son capaces de comprender el contexto, predecir necesidades y ofrecer respuestas personalizadas en tiempo real, mejorando radicalmente la relaci\u00f3n entre marcas y clientes.<\/p>\n<p style=\"text-align: justify;\">\u201cLos consumidores hoy prefieren interactuar con aquellas marcas que generen una experiencia de compra personalizada, r\u00e1pida, f\u00e1cil, con trato m\u00e1s humano y cercano, aun cuando la interacci\u00f3n sea digital, donde los asistentes inteligentes son capaces de resolver problemas de manera aut\u00f3noma y \u00e1gil. Esto refleja una tendencia irreversible: las personas valoran la inmediatez, la personalizaci\u00f3n y la confianza que entrega una atenci\u00f3n basada en inteligencia artificial\u201d, se\u00f1ala Gian Franco Lacasella, Client Manager Senior de Axity.<\/p>\n<p style=\"text-align: justify;\">Por otra parte, la ciberseguridad juega un rol imprescindible en eventos como estos, ya que en fechas de alto volumen de compras, los intentos de fraude aumentan significativamente, por lo que los usuarios deben extremar las medidas de protecci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Desde Inside Security, empresa especializada en soluciones y asesor\u00eda en ciberseguridad, advierten que lo que ocurre detr\u00e1s de cada transacci\u00f3n es tan relevante como la experiencia visible por el consumidor.<\/p>\n<p style=\"text-align: justify;\">\u201cDurante eventos masivos los ciberdelincuentes multiplican sus intentos de fraude. Medidas simples pueden marcar la diferencia entre una compra segura y un mal rato\u201d, afirma David Pereira, gerente general de Inside Security.<\/p>\n<p style=\"text-align: justify;\">Entre las recomendaciones m\u00e1s relevantes que nos entregan desde Inside Security se incluyen:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Verificar la URL y evitar ingresar desde enlaces enviados por correo o redes sociales.<\/li>\n<li style=\"text-align: justify;\">Usar m\u00e9todos de pago seguros, como tarjetas virtuales o plataformas intermediarias.<\/li>\n<li style=\"text-align: justify;\">Activar la autenticaci\u00f3n de dos factores en bancos, correos y apps.<\/li>\n<li style=\"text-align: justify;\">No guardar datos de tarjetas y revisar pol\u00edticas de devoluci\u00f3n y privacidad.<\/li>\n<li style=\"text-align: justify;\">Monitorear movimientos bancarios y activar alertas en tiempo real.\n<p>En conjunto, la adopci\u00f3n de inteligencia artificial y una adecuada capa de ciberseguridad permiten que consumidores y empresas enfrenten el Black Friday 2025 con mayor eficiencia, confianza y protecci\u00f3n. Las compa\u00f1\u00edas coinciden en que el comercio electr\u00f3nico avanza hacia un modelo m\u00e1s inteligente, predictivo y seguro, donde tecnolog\u00eda y prevenci\u00f3n ser\u00e1n pilares fundamentales para fortalecer la relaci\u00f3n entre las marcas y los usuarios.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Con m\u00e1s de 400 marcas participando, el Black Friday 2025 exigir\u00e1 grandes niveles de personalizaci\u00f3n, eficiencia operativa y seguridad digital. La inteligencia artificial y la ciberseguridad se consolidan como los dos pilares que definir\u00e1n el rendimiento de las empresas y la confianza de los consumidores.<\/p>\n","protected":false},"author":1,"featured_media":27817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"gallery","jnews_video_option_group":[[]],"override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"home-loop","second_sidebar":"default-sidebar","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_post_related":"1","show_inline_post_related":"1"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","gallery":"27815,27816,27817","subtitle":""},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-27814","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-noticias-industria","post_format-post-format-gallery"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IA Y CIBERSEGURIDAD: DOS CLAVES PARA UN BLACK FRIDAY M\u00c1S EFICIENTE Y SEGURO - Revista Logistec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revistalogistec.com\/index.php\/2025\/11\/25\/ia-y-ciberseguridad-dos-claves-para-un-black-friday-mas-eficiente-y-seguro\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IA Y CIBERSEGURIDAD: DOS CLAVES PARA UN BLACK FRIDAY M\u00c1S EFICIENTE Y SEGURO - Revista Logistec\" \/>\n<meta property=\"og:description\" content=\"Con m\u00e1s de 400 marcas participando, el Black Friday 2025 exigir\u00e1 grandes niveles de personalizaci\u00f3n, eficiencia operativa y seguridad digital. 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