{"id":27902,"date":"2025-11-27T11:18:11","date_gmt":"2025-11-27T15:18:11","guid":{"rendered":"https:\/\/www.revistalogistec.com\/?p=27902"},"modified":"2025-11-27T11:18:11","modified_gmt":"2025-11-27T15:18:11","slug":"black-friday-2025-tips-para-no-caer-en-ciberestafas","status":"publish","type":"post","link":"https:\/\/www.revistalogistec.com\/index.php\/2025\/11\/27\/black-friday-2025-tips-para-no-caer-en-ciberestafas\/","title":{"rendered":"BLACK FRIDAY 2025: TIPS PARA NO CAER EN CIBERESTAFAS"},"content":{"rendered":"<p style=\"text-align: justify;\">Nicol\u00e1s Silva, director de Tecnolog\u00eda de Asimov Consultores, llama a verificar la autenticidad de los sitios y no ingresar a links dudosos que lleguen v\u00eda correo, redes sociales o SMS.<!--more--><\/p>\n<p style=\"text-align: justify;\">Entre el 28 de noviembre y el 1 de diciembre se realiza el Black Friday 2025, evento digital organizado por Wide Latam y que re\u00fane a cientos de empresas, tiendas y Pymes que ofrecen descuentos y rebajas en productos y servicios de todas las industrias.<\/p>\n<p style=\"text-align: justify;\">\u201cEste es uno de los eventos m\u00e1s esperados porque es el \u00faltimo del a\u00f1o, una fecha donde debemos hacer regalos para Navidad y el gasto no es menor.\u00a0 Ahora bien, en estos hitos crece mucho el tr\u00e1fico digital por lo que los usuarios deben tener cuidado con las publicidades enga\u00f1osas y evitar caer en estafas\u201d, advierte Nicol\u00e1s Silva, director de Asimov Consultores, compa\u00f1\u00eda chilena que desarrolla tecnolog\u00eda, apps m\u00f3viles e IA para el sector p\u00fablico y privado.<\/p>\n<p style=\"text-align: justify;\">Precisamente, el e-commerce atraviesa por un \u00e9xito en nuestro pa\u00eds; el \u00faltimo Cyber Day, a cargo de la C\u00e1mara de Comercio de Santiago, rompi\u00f3 r\u00e9cord hist\u00f3rico con ventas que superaron los US$ 450 millones y 4,4 millones de transacciones, lo que representa un aumento nominal del 5% respecto a 2024, la cifra m\u00e1s alta desde su inicio en 2011.<\/p>\n<p style=\"text-align: justify;\">Ante el escenario, Silva, quien es ingeniero civil de la Universidad de Chile y M\u00e1ster en TI de la Universidad de Carnegie, hace un llamado a la precauci\u00f3n, ya que \u201cefectivamente los ciberdelincuentes se aprovechan levantando sitios falsos y contactando a personas solo para robarles\u201d.<\/p>\n<p style=\"text-align: justify;\">\u201cEn estos eventos crece el n\u00famero de usuarios interesados por las promociones y las ofertas; un entusiasmo que incentiva a los hackers a cometer enga\u00f1os, envi\u00e1ndoles a las personas, mediante correo o redes sociales, links con falsos descuentos, suplantando com\u00fanmente instituciones\u201d, explica, entregando de paso consejos para una compra segura:<\/p>\n<ol>\n<li style=\"text-align: justify;\">Verificar la autenticidad de cada sitio: \u201cAcceder directamente al sitio de las marcas, es decir, escribiendo la direcci\u00f3n en el navegador o mediante una b\u00fasqueda en Google. Muchas estafas se concretan cuando las personas caen en p\u00e1ginas falsas con nombres que pueden generar confusi\u00f3n u ofertas irresistibles. Lo m\u00e1s seguro es ir al sitio oficial organizador: www.blackfriday.cl\u201d<\/li>\n<li style=\"text-align: justify;\">Nunca ingresar por enlaces v\u00eda mail o redes sociales: \u201cEl phishing utiliza estos canales con \u201cganchos\u201d como ofertas tentadoras para que las personas cedan sus datos privados\u201d.<\/li>\n<li style=\"text-align: justify;\">Cotizar antes que comprar: \u201cComparar precios en sitios como knasta.cl o solotodo.cl permiten determinar si una oferta es realmente atractiva o solo un buen truco publicitario\u201d<\/li>\n<li style=\"text-align: justify;\">Revisar cartolas bancarias tras la compra: \u201cDe esta forma, se tendr\u00e1 la certeza de que la operaci\u00f3n se haya materializado de forma correcta\u201d.<\/li>\n<li style=\"text-align: justify;\">Precauci\u00f3n en comercios informales: \u201cMuchas marcas promocionar\u00e1n productos y servicios fuera del sitio oficial (por ejemplo, v\u00eda Instagram o TikTok). En caso de comprar por estos canales, asegurarse de la autenticidad y el prestigio de la cuenta, su cantidad de seguidores y comentarios en los posts publicados\u201d.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Nicol\u00e1s Silva, director de Tecnolog\u00eda de Asimov Consultores, llama a verificar la autenticidad de los sitios y no ingresar a links dudosos que lleguen v\u00eda correo, redes sociales o SMS.<\/p>\n","protected":false},"author":1,"featured_media":27903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","jnews_video_option_group":[[]],"override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"home-loop","second_sidebar":"default-sidebar","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_post_related":"1","show_inline_post_related":"1"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-27902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-industria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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