{"id":27938,"date":"2025-12-01T11:28:00","date_gmt":"2025-12-01T15:28:00","guid":{"rendered":"https:\/\/www.revistalogistec.com\/?p=27938"},"modified":"2025-12-01T11:28:00","modified_gmt":"2025-12-01T15:28:00","slug":"la-fundamental-marcha-atras-de-la-ultima-milla","status":"publish","type":"post","link":"https:\/\/www.revistalogistec.com\/index.php\/2025\/12\/01\/la-fundamental-marcha-atras-de-la-ultima-milla\/","title":{"rendered":"LA FUNDAMENTAL MARCHA ATR\u00c1S DE LA \u00daLTIMA MILLA"},"content":{"rendered":"<p style=\"text-align: justify;\">Entre el tradicional Black Friday y fiestas de fin de a\u00f1o, la industria de la log\u00edstica inversa se convierte en un protagonista indiscutido para salvaguardar la experiencia del cliente y la reputaci\u00f3n de las marcas participantes.<!--more--><\/p>\n<p style=\"text-align: justify;\">Durante a\u00f1os, devolver un producto no formaba parte de la cultura del comprador latinoamericano, sin embargo, hoy es una pr\u00e1ctica no solamente habitual sino que cr\u00edtica al momento de tomar una decisi\u00f3n de compra. La industria del e-commerce bien lo sabe y se notan los esfuerzos en esa direcci\u00f3n. Basta observar acciones como la reciente alianza\u00a0 entre Enex, licenciataria de Shell en Chile, y Chilexpress, para instalar m\u00f3dulos automatizados y disponibles las 24 horas para realizar env\u00edos y devoluciones de manera r\u00e1pida, esfuerzo que ya realiza Copec de la mano con Blue Express.<\/p>\n<p style=\"text-align: justify;\">La log\u00edstica inversa, sin embargo, plantea retos que van mucho m\u00e1s all\u00e1 de la gesti\u00f3n del transporte, que es su capa m\u00e1s concretamente observable. Supone dise\u00f1ar flujos eficientes para gestionar el retorno, desarrollar mecanismos que permitan una buena trazabilidad en cada etapa por medio del uso de tecnolog\u00eda, y avanzar en la automatizaci\u00f3n de los procesos para poder dar respuestas oportunas a un n\u00famero creciente de consumidores. La anal\u00edtica predictiva toma ac\u00e1 gran relevancia para adelantarse a posibles dificultades y darle m\u00e1s eficiencia y sustentabilidad al proceso.<\/p>\n<p style=\"text-align: justify;\">Carlos D\u00edaz Ojeda, General Manager de DispatchTrack Latinoam\u00e9rica<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entre el tradicional Black Friday y fiestas de fin de a\u00f1o, la industria de la log\u00edstica inversa se convierte en un protagonista indiscutido para salvaguardar la experiencia del cliente y la reputaci\u00f3n de las marcas participantes.<\/p>\n","protected":false},"author":1,"featured_media":27939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","jnews_video_option_group":[[]],"override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"home-loop","second_sidebar":"default-sidebar","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_post_related":"1","show_inline_post_related":"1"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-27938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-industria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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