{"id":28157,"date":"2025-12-17T08:50:53","date_gmt":"2025-12-17T12:50:53","guid":{"rendered":"https:\/\/www.revistalogistec.com\/?p=28157"},"modified":"2026-01-13T09:22:06","modified_gmt":"2026-01-13T13:22:06","slug":"la-logistica-internacional-como-una-palanca-estrategica","status":"publish","type":"post","link":"https:\/\/www.revistalogistec.com\/index.php\/2025\/12\/17\/la-logistica-internacional-como-una-palanca-estrategica\/","title":{"rendered":"LA LOG\u00cdSTICA INTERNACIONAL COMO UNA PALANCA ESTRAT\u00c9GICA"},"content":{"rendered":"<p>En un entorno donde la volatilidad es la norma y las cadenas de suministros est\u00e1n cada vez m\u00e1s expuestas a riesgos globales, congesti\u00f3n portuaria, disrupciones clim\u00e1ticas, cambios geopol\u00edticos y en normativas, volatilidad en costos de transporte y disponibilidad de proveedores, la log\u00edstica internacional se vuelve protagonista, siendo un eje estrat\u00e9gico en la competitividad de las empresas; no solo permite realizar las cosas de manera correcta y asegurar la continuidad operacional, sino que tambi\u00e9n ejecutar proyectos de forma exitosa.<!--more--><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-28159 alignleft\" style=\"margin: 20px;\" src=\"https:\/\/www.revistalogistec.com\/wp-content\/uploads\/2025\/12\/Carolina_Ramos.jpg\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.revistalogistec.com\/wp-content\/uploads\/2025\/12\/Carolina_Ramos.jpg 200w, https:\/\/www.revistalogistec.com\/wp-content\/uploads\/2025\/12\/Carolina_Ramos-150x150.jpg 150w, https:\/\/www.revistalogistec.com\/wp-content\/uploads\/2025\/12\/Carolina_Ramos-75x75.jpg 75w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>Una empresa que lidera su segmento se diferencia de sus seguidores en gran medida por su calidad en la planificaci\u00f3n global.<\/p>\n<p>En log\u00edstica internacional, el enfoque no se limita a los env\u00edos seg\u00fan incoterms, sino que considera la estrategia empresarial integral, cubriendo todos los aspectos de la planificaci\u00f3n corporativa, que incluyen:<\/p>\n<ul>\n<li><strong>Desarrollo de nuevos mercados, expansi\u00f3n.<\/strong><\/li>\n<li><strong>Proveedores de alcance global.<\/strong><\/li>\n<li><strong>Visibilidad end to end.<\/strong><\/li>\n<li><strong>Gesti\u00f3n de plazos para proyectos<\/strong>.<\/li>\n<li><strong>Gestionar de manera anticipada los riesgos<\/strong>, uno de los puntos importantes a considerar son las fechas festivas de los distintos pa\u00edses, como, por ejemplo, en el cierre y apertura del a\u00f1o, como son el Golden Week, Mid-Autumn, Black Friday, Navidad, Boxing Day, Lunar New Year y Chunyun.<\/li>\n<\/ul>\n<h4><strong>PLANIFICACI\u00d3N, VENTAJA COMPETITIVA <\/strong><\/h4>\n<p>Cuando hablamos de planificaci\u00f3n, no nos referimos exclusivamente a S&amp;OP y Forecast, es tener una visi\u00f3n profunda de la cadena de suministro, donde se unen cuatro focos:<\/p>\n<ol>\n<li>Planificaci\u00f3n de demanda y abastecimiento.<\/li>\n<li>Direcci\u00f3n estrat\u00e9gica del abastecimiento y desarrollo de proveedores globales.<\/li>\n<li>Optimizaci\u00f3n tecnol\u00f3gica y gesti\u00f3n avanzada de visibilidad.<\/li>\n<li>Control estrat\u00e9gico de riesgos.<\/li>\n<\/ol>\n<p>En industrias como energ\u00eda, miner\u00eda, farmac\u00e9uticos, retail y manufactura, la ejecuci\u00f3n de proyectos depende de la sincron\u00eda entre ingenier\u00eda, compras, proveedores y log\u00edstica internacional. Un retraso en un equipo cr\u00edtico, un embarque mal programado o documentaci\u00f3n incompleta pueden detener un proyecto multimillonario.<\/p>\n<p>Una planificaci\u00f3n internacional bien armada y ejecutada garantiza:<\/p>\n<p><strong>Garant\u00eda de abastecimiento estrat\u00e9gico de insumos cr\u00edticos.<\/strong> <em>KPIs:<\/em> OTIF cr\u00edtico, % de disponibilidad de inventario, tiempo de recuperaci\u00f3n ante quiebres.<\/p>\n<p><strong>Orquestaci\u00f3n y compresi\u00f3n estrat\u00e9gica de lead times end-to-end.<\/strong> <em>KPIs:<\/em> Lead time promedio, variabilidad de lead time, % de hitos log\u00edsticos cumplidos.<\/p>\n<p><strong>Disminuci\u00f3n estructural de gastos extraordinarios y uso de transporte premium, <\/strong><em>KPIs:<\/em> % de reducci\u00f3n de fletes a\u00e9reos urgentes, ratio air freight\/total, costo evitado por urgencias.<\/p>\n<p><strong>Aseguramiento de continuidad operativa resiliente y sostenida. <\/strong><em>KPIs:<\/em> % de continuidad operacional, incidentes operativos\/anual, tiempo medio de recuperaci\u00f3n (MTTR).<\/p>\n<p><strong>Resiliencia operacional ante disrupciones externas de alto impacto. <\/strong><em>KPIs:<\/em> Tiempo de resiliencia, % de cumplimiento de demanda, \u00edndice de resiliencia de la cadena.<\/p>\n<p>Las empresas que lo logran no solo ejecutan proyectos y mantienen continuidad operativa: construyen una reputaci\u00f3n de cumplimiento que incrementa su valor en el mercado.<\/p>\n<h4><strong>RESULTADOS TANGIBLES: DE LA EFICIENCIA A LA EXCELENCIA<\/strong><\/h4>\n<p>Las empresas que han dado el salto a la planificaci\u00f3n log\u00edstica internacional madura han tenido resultados tangibles en reducci\u00f3n de costos log\u00edsticos de 15 a 30% menos, mejoras de hasta 40% en cumplimientos de plazos cr\u00edticos, disminuci\u00f3n de capital inmovilizado, incremento de disponibilidad de inventarios y m\u00e1s estables ante disrupciones globales.<\/p>\n<p>Las empresas exitosas del futuro comprender\u00e1n que la log\u00edstica internacional no es un soporte, sino un pilar estrat\u00e9gico. La planificaci\u00f3n, la alianza con proveedores globales, la adopci\u00f3n de nuevas tecnolog\u00edas y la cultura de anticipaci\u00f3n convierten la log\u00edstica en un activo que impulsa innovaci\u00f3n, sostenibilidad y excelencia operacional.<\/p>\n<p>Las organizaciones ya no solo compiten por sus productos, ahora compiten con cadenas de suministro. En ese tablero global, la anticipaci\u00f3n y planificaci\u00f3n son el diferenciador, que separa a quienes reaccionan de aquellos que lideran.<\/p>\n<p><strong>Por: Carolina Ramos,\u00a0 Gerente Supply Chain Vogt\u00a0 y Socia Supply Chain Council Chile<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un entorno donde la volatilidad es la norma y las cadenas de suministros est\u00e1n cada vez m\u00e1s expuestas a riesgos globales, congesti\u00f3n portuaria, disrupciones clim\u00e1ticas, cambios geopol\u00edticos y en normativas, volatilidad en costos de transporte y disponibilidad de proveedores, la log\u00edstica internacional se vuelve protagonista, siendo un eje estrat\u00e9gico en la competitividad de las [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","jnews_video_option_group":[[]],"override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"home-loop","second_sidebar":"default-sidebar","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_post_related":"1","show_inline_post_related":"1"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[83],"tags":[],"class_list":["post-28157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analisis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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