{"id":29034,"date":"2026-03-04T11:14:15","date_gmt":"2026-03-04T15:14:15","guid":{"rendered":"https:\/\/www.revistalogistec.com\/?p=29034"},"modified":"2026-03-04T11:14:15","modified_gmt":"2026-03-04T15:14:15","slug":"ex-ejecutiva-de-google-es-la-nueva-chief-product-officer-de-wherex","status":"publish","type":"post","link":"https:\/\/www.revistalogistec.com\/index.php\/2026\/03\/04\/ex-ejecutiva-de-google-es-la-nueva-chief-product-officer-de-wherex\/","title":{"rendered":"EX EJECUTIVA DE GOOGLE ES LA NUEVA CHIEF PRODUCT OFFICER DE WHEREX"},"content":{"rendered":"<p style=\"text-align: justify;\">Sof\u00eda Garc\u00e9s, ingeniera comercial UC y MBA de la Universidad de Stanford, llega en un momento clave de la compa\u00f1\u00eda chilena, que hoy conecta a m\u00e1s de 200 grandes empresas compradoras con cerca de 60 mil proveedores en Am\u00e9rica Latina.<!--more--><\/p>\n<p style=\"text-align: justify;\">La plataforma de abastecimiento Wherex incorpor\u00f3 a Sof\u00eda Garc\u00e9s como la nueva directora de productos (Chief Product Officer, CPO). Durante los \u00faltimos cinco a\u00f1os, la ejecutiva lider\u00f3 iniciativas estrat\u00e9gicas de producto e inteligencia artificial para Google, desde Nueva York, participando en la evoluci\u00f3n de soluciones a escala global. Previamente, se desempe\u00f1\u00f3 en la Fiscal\u00eda Nacional Econ\u00f3mica (FNE), donde trabaj\u00f3 en an\u00e1lisis econ\u00f3micos complejos relacionados con libre competencia, investigaciones de colusi\u00f3n y operaciones de concentraci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Ingeniera comercial de la Pontificia Universidad Cat\u00f3lica de Chile y con un MBA de la Universidad de Stanford, Garc\u00e9s llega a\u00a0Wherex\u00a0en un momento clave de la compa\u00f1\u00eda chilena: actualmente conecta a m\u00e1s de 200 grandes empresas compradoras con cerca de 60 mil proveedores en Am\u00e9rica Latina, adem\u00e1s multiplic\u00f3 por cinco su negocio desde 2020.<\/p>\n<p style=\"text-align: justify;\">\u201cEn\u00a0Wherex\u00a0abordamos un problema cr\u00edtico de las empresas: el abastecimiento. Hoy los procesos suelen ser lentos, poco transparentes y costosos. Nuestra\u00a0soluci\u00f3n conecta compradores y proveedores en una sola plataforma, con trazabilidad, tecnolog\u00eda y ahorros reales\u201d, sostiene Garc\u00e9s.<\/p>\n<p style=\"text-align: justify;\">Desde sus inicios, Wherex ha integrado la inteligencia artificial como motor de la operaci\u00f3n, fortaleciendo su ecosistema tecnol\u00f3gico y financiero mediante distintas soluciones, como Wherex Pay, herramienta fintech que ha financiado m\u00e1s de US$250 millones, facilitando el acceso a liquidez para proveedores y reduciendo la fricci\u00f3n del financiamiento tradicional. A esto se suma la propuesta digital Wherex Risk, orientada a la gesti\u00f3n integral del riesgo comercial, financiero y legal, aportando mayor transparencia a las transacciones. La firma tambi\u00e9n impulsa Procure Latam, comunidad que re\u00fane a m\u00e1s de 10 mil profesionales del abastecimiento, promoviendo de esta manera la colaboraci\u00f3n regional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sof\u00eda Garc\u00e9s, ingeniera comercial UC y MBA de la Universidad de Stanford, llega en un momento clave de la compa\u00f1\u00eda chilena, que hoy conecta a m\u00e1s de 200 grandes empresas compradoras con cerca de 60 mil proveedores en Am\u00e9rica Latina.<\/p>\n","protected":false},"author":1,"featured_media":29035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","jnews_video_option_group":[[]],"override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"home-loop","second_sidebar":"default-sidebar","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_post_related":"1","show_inline_post_related":"1"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[20],"tags":[],"class_list":["post-29034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industria-en-movimiento-editorial-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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