{"id":31245,"date":"2026-11-02T15:46:03","date_gmt":"2026-11-02T19:46:03","guid":{"rendered":"https:\/\/www.revistalogistec.com\/?p=31245"},"modified":"2026-11-02T15:48:18","modified_gmt":"2026-11-02T19:48:18","slug":"logistica-propia-o-tercerizada-las-claves-para-saber-cuando-conviene-externalizar-la-operacion","status":"publish","type":"post","link":"https:\/\/www.revistalogistec.com\/index.php\/2026\/11\/02\/logistica-propia-o-tercerizada-las-claves-para-saber-cuando-conviene-externalizar-la-operacion\/","title":{"rendered":"\u00bfLOG\u00cdSTICA PROPIA O TERCERIZADA? LAS CLAVES PARA SABER CU\u00c1NDO CONVIENE EXTERNALIZAR LA OPERACI\u00d3N"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><em>En paralelo, las ventas online del retail acumularon un crecimiento nominal del 4% durante el primer semestre, de acuerdo con la C\u00e1mara Nacional de Comercio (CNC). En este escenario, evaluar la capacidad de almacenamiento y la eficiencia operacional resulta relevante para las empresas que buscan adaptarse a las necesidades de su negocio.<\/em><\/strong><!--more--><\/p>\n<p style=\"text-align: justify;\">Una de las primeras se\u00f1ales para evaluar la externalizaci\u00f3n aparece cuando la infraestructura comienza a limitar el crecimiento. \u00abMuchas veces la primera se\u00f1al es la falta de espacio. La empresa comienza a crecer, aumenta su inventario y la bodega que antes era suficiente empieza a quedar chica\u00bb, explica <a href=\"https:\/\/www.linkedin.com\/in\/basti%C3%A1n-contreras-m-54737a23\/\">Basti\u00e1n Contreras<\/a>, gerente comercial de <a href=\"https:\/\/www.linkedin.com\/company\/westorage\/posts\/\"><strong>WeStorage<\/strong><\/a>. El ejecutivo tambi\u00e9n advierte que mantener capacidad adicional durante todo el a\u00f1o puede resultar dif\u00edcil de justificar cuando solo se necesita en temporadas como Cyber o Navidad.<\/p>\n<p style=\"text-align: justify;\">Otro factor determinante es el costo real de mantener una operaci\u00f3n propia. Adem\u00e1s del arriendo y los sueldos, deben considerarse las inversiones en equipamiento, mantenci\u00f3n, seguros, seguridad, tecnolog\u00eda y administraci\u00f3n. \u00abA esto se suman gastos menos visibles, como las horas extras, los errores de inventario, las devoluciones y los atrasos que pueden afectar la experiencia del cliente\u00bb, se\u00f1ala Contreras. A\u00f1ade que para que la comparaci\u00f3n sea real, hay varios otros costos que se deben considerar.<\/p>\n<p style=\"text-align: justify;\">Para determinar qu\u00e9 alternativa resulta m\u00e1s conveniente, las empresas deben conocer sus vol\u00famenes operacionales y las variaciones de la demanda durante el a\u00f1o. \u00abCon esa informaci\u00f3n se puede construir una comparaci\u00f3n m\u00e1s cercana a la realidad\u00bb, explica el ejecutivo. Recomienda considerar los costos de cada modelo y evaluar distintos escenarios de crecimiento para identificar qu\u00e9 alternativa se adapta mejor a las necesidades del negocio.<\/p>\n<p style=\"text-align: justify;\">Al elegir un operador log\u00edstico, las empresas deben considerar la ubicaci\u00f3n, capacidad de crecimiento, flexibilidad operativa, experiencia del equipo y la tecnolog\u00eda disponible. Tambi\u00e9n es clave contar con visibilidad del inventario y los pedidos para mantener el control de la operaci\u00f3n y facilitar la toma de decisiones.<\/p>\n<p style=\"text-align: justify;\">Una vez implementada la soluci\u00f3n, es fundamental medir sus resultados mediante indicadores definidos previamente. \u00abEntre ellos se encuentran la exactitud del inventario, los despachos a tiempo, los errores en la preparaci\u00f3n de pedidos, los tiempos de respuesta y el costo log\u00edstico por pedido. Estos indicadores deben compararse con la situaci\u00f3n anterior y revisarse peri\u00f3dicamente para identificar oportunidades de mejora y evaluar el desempe\u00f1o de la operaci\u00f3n\u00bb, asegura Contreras.<\/p>\n<p style=\"text-align: justify;\">La decisi\u00f3n de externalizar no implica necesariamente delegar todos los procesos log\u00edsticos. Para algunas empresas, puede ser una alternativa para absorber peaks de demanda o acompa\u00f1ar el crecimiento sin asumir inversiones permanentes en infraestructura; para otras, mantener una operaci\u00f3n propia puede responder mejor a sus necesidades. La clave est\u00e1 en evaluar los costos, los requerimientos operacionales y las proyecciones del negocio para determinar qu\u00e9 modelo ofrece mayor eficiencia y capacidad de adaptaci\u00f3n en el largo plazo.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En paralelo, las ventas online del retail acumularon un crecimiento nominal del 4% durante el primer semestre, de acuerdo con la C\u00e1mara Nacional de Comercio (CNC). En este escenario, evaluar la capacidad de almacenamiento y la eficiencia operacional resulta relevante para las empresas que buscan adaptarse a las necesidades de su negocio.<\/p>\n","protected":false},"author":48296,"featured_media":31249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"gallery","jnews_video_option_group":[[]],"override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"home-loop","second_sidebar":"default-sidebar","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_post_related":"1","show_inline_post_related":"1"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":"Durante el tercer trimestre de 2026, la vacancia de centros log\u00edsticos y bodegas flex en Chile alcanz\u00f3 el 4,38%, mientras que la absorci\u00f3n neta lleg\u00f3 a 8.400 m\u00b2, seg\u00fan Buildings.","gallery":"31246,31247,31249"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[164],"tags":[226,202,101,100,107,119,170,104,105,113,115,116],"class_list":["post-31245","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-noticias-clientes","tag-inhouse","tag-productividad","tag-almacenamiento","tag-bodegas","tag-ecommerce","tag-fulfillment","tag-intralogistica","tag-logistica","tag-supply-chain","tag-tecnologia","tag-transporte","tag-ultima-milla","post_format-post-format-gallery"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfLOG\u00cdSTICA PROPIA O TERCERIZADA? 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