{"id":6239,"date":"2021-08-06T14:41:43","date_gmt":"2021-08-06T14:41:43","guid":{"rendered":"https:\/\/www.revistalogistec.com\/index.php\/2021\/08\/06\/evita-que-tu-negocio-sea-victima-de-fraude-las-4-claves-que-recomienda-beetrack\/"},"modified":"2025-11-07T12:01:17","modified_gmt":"2025-11-07T16:01:17","slug":"evita-que-tu-negocio-sea-victima-de-fraude-las-4-claves-que-recomienda-beetrack","status":"publish","type":"post","link":"https:\/\/www.revistalogistec.com\/index.php\/2021\/08\/06\/evita-que-tu-negocio-sea-victima-de-fraude-las-4-claves-que-recomienda-beetrack\/","title":{"rendered":"EVITA QUE TU NEGOCIO SEA V\u00cdCTIMA DE FRAUDE: LAS 4 CLAVES QUE RECOMIENDA BEETRACK"},"content":{"rendered":"<p style=\"text-align: justify;\">El crecimiento del e-commerce trajo consigo un aumento en los casos de fraude, afectando a clientes y negocios por igual. Al respecto, el VP de ventas de Beetrack, Felipe Porter, destaca que \u201clas peque\u00f1as y medianas empresas que han acelerado su ingreso al ecosistema digital debido a la coyuntura sanitaria se han convertido en un blanco f\u00e1cil para los cibercriminales. Por ello se han visto en la necesidad de implementar protocolos de seguridad adicionales para as\u00ed evitar ser v\u00edctimas de estafadores haci\u00e9ndose pasar por clientes\u201d.<\/p>\n<p style=\"text-align: justify;\">Porter explica que, primero, hay que asegurarse de que el pago haya sido exitoso. Para eso se debe confirmar que el pago (realizado por transferencia o tarjeta) ingres\u00f3 a la cuenta antes de enviar el producto. Segundo, hay que monitorear cada etapa del despacho y tener visibilidad sobre el estado del pedido.<\/p>\n<p style=\"text-align: justify;\">Finalmente, se recomienda asignar un pin de seguridad por cada gu\u00eda de despacho, as\u00ed como implementar sistemas de firmas electr\u00f3nicas para confirmar la entrega exitosa. En el software de monitoreo de entregas LastMile by Beetrack, por ejemplo, el repartidor genera un c\u00f3digo QR en su pantalla, el que debe ser escaneado por el cliente con la c\u00e1mara de su celular para dirigir a una p\u00e1gina web d\u00f3nde podr\u00e1 registrar su firma virtualmente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">El crecimiento del e-commerce trajo consigo un aumento en los casos de fraude, afectando a clientes y negocios por igual. Al respecto, el VP de ventas de Beetrack, Felipe Porter, destaca que \u201clas peque\u00f1as y medianas empresas que han acelerado su ingreso al ecosistema digital debido a la coyuntura sanitaria se han convertido en un blanco f\u00e1cil para los cibercriminales. Por ello se han visto en la necesidad de implementar protocolos de seguridad adicionales para as\u00ed evitar ser v\u00edctimas de estafadores haci\u00e9ndose pasar por clientes\u201d.<\/p>\n","protected":false},"author":1,"featured_media":6236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[164],"tags":[],"class_list":["post-6239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-clientes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EVITA QUE TU NEGOCIO SEA V\u00cdCTIMA DE FRAUDE: LAS 4 CLAVES QUE RECOMIENDA BEETRACK - Revista Logistec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revistalogistec.com\/index.php\/2021\/08\/06\/evita-que-tu-negocio-sea-victima-de-fraude-las-4-claves-que-recomienda-beetrack\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EVITA QUE TU NEGOCIO SEA V\u00cdCTIMA DE FRAUDE: LAS 4 CLAVES QUE RECOMIENDA BEETRACK - Revista Logistec\" \/>\n<meta property=\"og:description\" content=\"El crecimiento del e-commerce trajo consigo un aumento en los casos de fraude, afectando a clientes y negocios por igual. Al respecto, el VP de ventas de Beetrack, Felipe Porter, destaca que \u201clas peque\u00f1as y medianas empresas que han acelerado su ingreso al ecosistema digital debido a la coyuntura sanitaria se han convertido en un blanco f\u00e1cil para los cibercriminales. 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