{"id":6393,"date":"2021-08-27T14:35:53","date_gmt":"2021-08-27T14:35:53","guid":{"rendered":"https:\/\/www.revistalogistec.com\/index.php\/2021\/08\/27\/supermercados-oscuros-el-futuro-que-revoluciona-la-venta-online\/"},"modified":"2025-11-07T12:01:15","modified_gmt":"2025-11-07T16:01:15","slug":"supermercados-oscuros-el-futuro-que-revoluciona-la-venta-online","status":"publish","type":"post","link":"https:\/\/www.revistalogistec.com\/index.php\/2021\/08\/27\/supermercados-oscuros-el-futuro-que-revoluciona-la-venta-online\/","title":{"rendered":"SUPERMERCADOS OSCUROS:  EL FUTURO QUE REVOLUCIONA LA VENTA ONLINE"},"content":{"rendered":"<p><strong>Por Sebast\u00e1n Ojeda, CEO de <a href=\"https:\/\/www.beetrack.com\/es\/?utm_source=adwords&amp;utm_term=beetrack&amp;utm_medium=ppc&amp;utm_campaign=Beetrack+Chile&amp;hsa_src=g&amp;hsa_ver=3&amp;hsa_ad=533469638098&amp;hsa_mt=b&amp;hsa_cam=13889281819&amp;hsa_tgt=aud-433746704562:kwd-301104419220&amp;hsa_acc=6949586678&amp;hsa_kw=beetrack&amp;hsa_net=adwords&amp;hsa_grp=123528634774&amp;gclid=CjwKCAjwmqKJBhAWEiwAMvGt6Epfkp8cVfQDpNClpkrOSaIUXMaR7xXq29NSORU-5vW_LOZP34tVlBoCzxoQAvD_BwE\">Beetrack<\/a><\/strong><\/p>\n<p style=\"text-align: justify;\">Gracias al confinamiento, hoy las dark stores y toda su cadena log\u00edstica, con el fin de reducir costos, han impulsado las compras en l\u00ednea gracias a la nueva realidad cuyo fin es facilitar la entrega de productos desde un centro de distribuci\u00f3n pr\u00f3ximo al cliente final.<\/p>\n<p style=\"text-align: justify;\">Esta nueva tendencia de consumo, que apuesta por la venta online y la distribuci\u00f3n de producto fresco en poco tiempo para que los consumidores reciban sus pedidos de manera express en sus hogares, es una idea que han desarrollado los e-commerce con el nombre de dark stores, m\u00e1s conocidas como instalaciones orientadas a la preparaci\u00f3n de pedidos -que se asemejan en apariencia a una tienda f\u00edsica- que se comercializan de forma virtual. Estas tiendas est\u00e1n emplazadas en un espacio utilizado para la operaci\u00f3n de log\u00edstica y administraci\u00f3n del negocio.<\/p>\n<p style=\"text-align: justify;\">La log\u00edstica toma relevancia porque est\u00e1 siendo capaz de simplificar las operaciones con mayor cantidad de tiendas oscuras del sector retail, que en Santiago est\u00e1n situadas en su mayor\u00eda en la zona oriente, pues se ha detectado que es justamente ah\u00ed donde se hace m\u00e1s rentable para las empresas contar con dark stores.<\/p>\n<p style=\"text-align: justify;\">Este nuevo concepto de tiendas que funcionan en el e-commerce var\u00edan seg\u00fan su nivel de automatizaci\u00f3n, ya que algunas son similares a un supermercado, donde los empleados recorren los pasillos con un carrito y recogen los art\u00edculos de la orden, mientras que en otras existen Software de Gesti\u00f3n de Almacenes, drones, robots colaborativos -cobots- y transportes automatizados para poner los productos en cintas transportadoras que los trasladan hacia un picking para preparar los pedidos online y enviarlos.<\/p>\n<p style=\"text-align: justify;\">El surgimiento y proliferaci\u00f3n de los dark stores es una oportunidad para centrarse en la interacci\u00f3n con el consumidor; un desaf\u00edo que parece ir gestando el tan anhelado equilibrio que buscaba el universo del comercio, el que ante el crecimiento del e-commerce y del sector log\u00edstico, espera atento las iniciativas que se llevar\u00e1n a cabo a mediano plazo. Todo con la finalidad de estandarizar los procesos, optimizando los supermercados oscuros para que sean el futuro de la venta online, cuyo principal desaf\u00edo es satisfacer el gran n\u00famero de pedidos en l\u00ednea y responder a las necesidades del cliente, reduciendo el contacto y aumentando las ventas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>Por Sebast\u00e1n Ojeda, CEO de <a href=\"https:\/\/www.beetrack.com\/es\/?utm_source=adwords&amp;utm_term=beetrack&amp;utm_medium=ppc&amp;utm_campaign=Beetrack+Chile&amp;hsa_src=g&amp;hsa_ver=3&amp;hsa_ad=533469638098&amp;hsa_mt=b&amp;hsa_cam=13889281819&amp;hsa_tgt=aud-433746704562:kwd-301104419220&amp;hsa_acc=6949586678&amp;hsa_kw=beetrack&amp;hsa_net=adwords&amp;hsa_grp=123528634774&amp;gclid=CjwKCAjwmqKJBhAWEiwAMvGt6Epfkp8cVfQDpNClpkrOSaIUXMaR7xXq29NSORU-5vW_LOZP34tVlBoCzxoQAvD_BwE\">Beetrack<\/a><\/strong><\/p>\n<p style=\"text-align: justify;\">Gracias al confinamiento, hoy las dark stores y toda su cadena log\u00edstica, con el fin de reducir costos, han impulsado las compras en l\u00ednea gracias a la nueva realidad cuyo fin es facilitar la entrega de productos desde un centro de distribuci\u00f3n pr\u00f3ximo al cliente final.<\/p>\n","protected":false},"author":48296,"featured_media":6391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[164],"tags":[],"class_list":["post-6393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-clientes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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