{"id":6722,"date":"2021-10-13T15:51:28","date_gmt":"2021-10-13T15:51:28","guid":{"rendered":"https:\/\/www.revistalogistec.com\/index.php\/2021\/10\/13\/grupo-limonada-reorganiza-su-negocio-con-nueva-y-unica-plataforma-de-e-commerce\/"},"modified":"2021-10-13T15:51:28","modified_gmt":"2021-10-13T15:51:28","slug":"grupo-limonada-reorganiza-su-negocio-con-nueva-y-unica-plataforma-de-e-commerce","status":"publish","type":"post","link":"https:\/\/www.revistalogistec.com\/index.php\/2021\/10\/13\/grupo-limonada-reorganiza-su-negocio-con-nueva-y-unica-plataforma-de-e-commerce\/","title":{"rendered":"GRUPO LIMONADA REORGANIZA SU NEGOCIO CON NUEVA Y \u00daNICA PLATAFORMA DE E-COMMERCE"},"content":{"rendered":"<p style=\"text-align: justify;\">La compa\u00f1\u00eda con m\u00e1s de 30 a\u00f1os de presencia en el rubro de la ropa infantil lanz\u00f3 un nuevo sitio web que agrupa a tres marcas de su portafolio: Limonada, Black and Blue y 4Kids. Esta plataforma estar\u00e1 acompa\u00f1ada del fortalecimiento de sus procesos log\u00edsticos y de despacho.<\/p>\n<p style=\"text-align: justify;\">Grupo Limonada anunci\u00f3 el lanzamiento de su nueva plataforma de e-Commerce. De esta forma, los usuarios podr\u00e1n encontrar, en un solo lugar, cientos de productos provenientes de tres marcas de su portafolio: Limonada, Black and Blue y 4Kids.<\/p>\n<p style=\"text-align: justify;\">A trav\u00e9s del reci\u00e9n estrenado sitio web, los clientes podr\u00e1n acceder a toda la oferta y beneficios del grupo por medio de una experiencia de compra \u00fanica, simple y amigable, as\u00ed como tambi\u00e9n al nuevo programa de fidelizaci\u00f3n de la compa\u00f1\u00eda, Limonada Pass, y la red de puntos de retiro y devoluci\u00f3n en todas las tiendas a lo largo del pa\u00eds.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\" alignleft size-full wp-image-6720\" src=\"https:\/\/www.revistalogistec.com\/wp-content\/uploads\/2021\/10\/Tomas_Varela.jpg\" alt=\"Tomas Varela\" width=\"200\" style=\"margin: 10px; float: left;\" srcset=\"https:\/\/www.revistalogistec.com\/wp-content\/uploads\/2021\/10\/Tomas_Varela.jpg 200w, https:\/\/www.revistalogistec.com\/wp-content\/uploads\/2021\/10\/Tomas_Varela-150x150.jpg 150w, https:\/\/www.revistalogistec.com\/wp-content\/uploads\/2021\/10\/Tomas_Varela-75x75.jpg 75w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\u201cEl nuevo sitio web es parte de nuestra propuesta digital que busca entregar una mejor experiencia de compra a los clientes con soluciones que se adaptan a sus necesidades. Esta innovadora plataforma integra toda la oferta de los m\u00e1s de 100 puntos de ventas a nivel nacional, junto a un programa de fidelizaci\u00f3n, a otra escala, que nos permite entregar beneficios a nuestros clientes y premiarlos por confiar en nosotros\u201d, comenta el gerente comercial de Grupo Limonada, Tom\u00e1s Varela.<\/p>\n<p style=\"text-align: justify;\">La apuesta de Grupo Limonada para robustecer su canal de ventas digital, en medio del explosivo crecimiento del e-Commerce, adem\u00e1s estar\u00e1 acompa\u00f1ada del fortalecimiento de sus procesos log\u00edsticos y de despacho para que los clientes reciban con la mayor celeridad sus productos de Arica a Punta Arenas.<\/p>\n<p style=\"text-align: justify;\">\u201cActualmente la venta por e-Commerce representa un 26% de nuestras ventas totales. En 2019, esta cifra llegaba apenas a 3% y esperamos que al cierre de 2021 se incremente a 30%. Es por eso que en Grupo Limonada continuamos trabajando para seguir adapt\u00e1ndonos al cambio de h\u00e1bitos de consumo, creciendo, aprendiendo e innovando, asegurando as\u00ed una buena log\u00edstica, un delivery r\u00e1pido y un servicio de postventa eficiente\u201d, se\u00f1ala Varela.<\/p>\n<p style=\"text-align: justify;\">La puesta en marcha de la nueva plataforma potenciar\u00e1 el ecosistema f\u00edsico de Grupo Limonada, que este a\u00f1o tambi\u00e9n concret\u00f3 un importante hito dentro del proceso de internacionalizaci\u00f3n del negocio con la apertura de la primera tienda fuera del pa\u00eds, espec\u00edficamente en Miami, Estados Unidos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">La compa\u00f1\u00eda con m\u00e1s de 30 a\u00f1os de presencia en el rubro de la ropa infantil lanz\u00f3 un nuevo sitio web que agrupa a tres marcas de su portafolio: Limonada, Black and Blue y 4Kids. Esta plataforma estar\u00e1 acompa\u00f1ada del fortalecimiento de sus procesos log\u00edsticos y de despacho.<\/p>\n","protected":false},"author":1,"featured_media":6717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[47],"tags":[],"class_list":["post-6722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rrhh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GRUPO LIMONADA REORGANIZA SU NEGOCIO CON NUEVA Y \u00daNICA PLATAFORMA DE E-COMMERCE - Revista Logistec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revistalogistec.com\/index.php\/2021\/10\/13\/grupo-limonada-reorganiza-su-negocio-con-nueva-y-unica-plataforma-de-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GRUPO LIMONADA REORGANIZA SU NEGOCIO CON NUEVA Y \u00daNICA PLATAFORMA DE E-COMMERCE - Revista Logistec\" \/>\n<meta property=\"og:description\" content=\"La compa\u00f1\u00eda con m\u00e1s de 30 a\u00f1os de presencia en el rubro de la ropa infantil lanz\u00f3 un nuevo sitio web que agrupa a tres marcas de su portafolio: Limonada, Black and Blue y 4Kids. 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