{"id":6742,"date":"2021-10-13T16:15:33","date_gmt":"2021-10-13T16:15:33","guid":{"rendered":"https:\/\/www.revistalogistec.com\/index.php\/2021\/10\/13\/tecnologia-para-fidelizar-al-cliente-como-alcanzar-el-exito-en-la-ultima-milla\/"},"modified":"2025-11-07T11:58:08","modified_gmt":"2025-11-07T15:58:08","slug":"tecnologia-para-fidelizar-al-cliente-como-alcanzar-el-exito-en-la-ultima-milla","status":"publish","type":"post","link":"https:\/\/www.revistalogistec.com\/index.php\/2021\/10\/13\/tecnologia-para-fidelizar-al-cliente-como-alcanzar-el-exito-en-la-ultima-milla\/","title":{"rendered":"TECNOLOG\u00cdA PARA FIDELIZAR AL CLIENTE: C\u00d3MO ALCANZAR EL \u00c9XITO EN LA \u00daLTIMA MILLA"},"content":{"rendered":"<p style=\"text-align: justify;\">La pandemia de Covid-19 ha generado que la log\u00edstica se transforme en la clave para las ventas online, por su impacto en las entregas y la relevancia de la satisfacci\u00f3n del cliente. Seg\u00fan la C\u00e1mara Nacional de Comercio, las compras v\u00eda e-Commerce crecieron sobre 200% en 2020, 13 puntos porcentuales sobre 2019, y todo indica que esta ser\u00e1 la tendencia.<\/p>\n<p style=\"text-align: justify;\">En la era de los clientes empoderados, que acceden a la informaci\u00f3n con solo un clic y eligen entre m\u00faltiples opciones, las empresas log\u00edsticas pueden escalar transporte, mano de obra y espacio, de acuerdo con las necesidades de la empresa.<\/p>\n<p style=\"text-align: justify;\">\u00abEl surgimiento y proliferaci\u00f3n de la industria SaaS es una oportunidad para centrarse en la calidad de la interacci\u00f3n con el consumidor\u00bb, argumenta Sebasti\u00e1n Ojeda, CEO de Beetrack.<\/p>\n<p style=\"text-align: justify;\">Ojeda argumenta que la tecnolog\u00eda se ha vuelto indispensable para reducir costos operativos hasta en un 15% y entrega recomendaciones para conservar al cliente final:<\/p>\n<p style=\"text-align: justify;\">\u2022 Cuanto m\u00e1s feliz est\u00e9s con una marca, m\u00e1s tiempo te quedas con ella. Las empresas que ofrecen una mejor experiencia, superar\u00e1n a sus competidores.<br \/> \u2022 La experiencia del cliente ser\u00e1 el diferenciador y posicionar\u00e1 a una marca en el puesto n\u00famero uno en 2022.<br \/> \u2022 Uno de cada tres clientes dejar\u00e1 una marca que ama despu\u00e9s de vivir una mala experiencia.<br \/> \u2022 Un gran porcentaje de compradores han hecho compras impulsivas despu\u00e9s de recibir una experiencia m\u00e1s personalizada.<br \/> \u2022 Estudios argumentan que los clientes que califican a las empresas con alta puntuaci\u00f3n de experiencia, permanecen leales hasta por 6 a\u00f1os.<\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">La pandemia de Covid-19 ha generado que la log\u00edstica se transforme en la clave para las ventas online, por su impacto en las entregas y la relevancia de la satisfacci\u00f3n del cliente. Seg\u00fan la C\u00e1mara Nacional de Comercio, las compras v\u00eda e-Commerce crecieron sobre 200% en 2020, 13 puntos porcentuales sobre 2019, y todo indica que esta ser\u00e1 la tendencia.<\/p>\n","protected":false},"author":1,"featured_media":6741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[164],"tags":[],"class_list":["post-6742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-clientes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TECNOLOG\u00cdA PARA FIDELIZAR AL CLIENTE: C\u00d3MO ALCANZAR EL \u00c9XITO EN LA \u00daLTIMA MILLA - Revista Logistec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revistalogistec.com\/index.php\/2021\/10\/13\/tecnologia-para-fidelizar-al-cliente-como-alcanzar-el-exito-en-la-ultima-milla\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TECNOLOG\u00cdA PARA FIDELIZAR AL CLIENTE: C\u00d3MO ALCANZAR EL \u00c9XITO EN LA \u00daLTIMA MILLA - Revista Logistec\" \/>\n<meta property=\"og:description\" content=\"La pandemia de Covid-19 ha generado que la log\u00edstica se transforme en la clave para las ventas online, por su impacto en las entregas y la relevancia de la satisfacci\u00f3n del cliente. 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