{"id":7256,"date":"2021-12-02T17:34:05","date_gmt":"2021-12-02T17:34:05","guid":{"rendered":"https:\/\/www.revistalogistec.com\/index.php\/2021\/12\/02\/los-unicornios-logisticos-que-democratizan-el-ecosistema-del-transporte\/"},"modified":"2021-12-02T17:34:05","modified_gmt":"2021-12-02T17:34:05","slug":"los-unicornios-logisticos-que-democratizan-el-ecosistema-del-transporte","status":"publish","type":"post","link":"https:\/\/www.revistalogistec.com\/index.php\/2021\/12\/02\/los-unicornios-logisticos-que-democratizan-el-ecosistema-del-transporte\/","title":{"rendered":"LOS UNICORNIOS LOG\u00cdSTICOS QUE DEMOCRATIZAN EL ECOSISTEMA DEL TRANSPORTE"},"content":{"rendered":"<p style=\"text-align: justify;\">En relaci\u00f3n a una reciente entrevista al gerente de Falabella Retail, Francisco Irarr\u00e1zaval, sobre el complejo escenario que enfrenta el sector de la log\u00edstica y el transporte y que complica el stock de productos de cara a las ventas de navidad, me parece oportuno hacer hincapi\u00e9 en c\u00f3mo los problemas log\u00edsticos est\u00e1n presentes y afectan a todos, desde peque\u00f1os importadores hasta grandes actores.<\/p>\n<p style=\"text-align: justify;\">Asimismo a fabricantes, proveedores de materias primas, compradores, transitarios, y en \u00faltima instancia, al consumidor final.<\/p>\n<p style=\"text-align: justify;\">Naturalmente los desaf\u00edos son distintos, probablemente para un importador m\u00e1s peque\u00f1o es el precio del flete el punto cr\u00edtico. Mientras que para una empresa de retail, los problemas provenientes de la reducci\u00f3n de espacios en aviones y navieras es lo que genera mayor desequilibrio en su cadena de suministros. Esto se traduce en escasez de productos para garantizar la disponibilidad de stock s en las temporadas que necesitan.&nbsp;<\/p>\n<p style=\"text-align: justify;\">La ra\u00edz de todo esto son los efectos de la pandemia que est\u00e1n a\u00fan presentes y son sist\u00e9micos. Sin embargo, es importante considerar que, con las herramientas tecnol\u00f3gicas adecuadas, un buen manejo de la documentaci\u00f3n, visibilidad del proceso log\u00edstico, un seguimiento exhaustivo de las cargas, el uso de reporter\u00eda para predecir problemas y optimizar embarques futuros, ayuda a que los actores del comercio internacional tengan ese control sobre su log\u00edstica al que tanto se aspira. Y es que poder tomar decisiones en base a data bien manejada, entrega una ventaja competitiva clara.&nbsp;<\/p>\n<p style=\"text-align: justify;\">Los estragos de la pandemia le vinieron a dar visibilidad al trabajo de este eslab\u00f3n -antes no tan considerado &#8211; que abastece la cadena de suministro a nivel mundial. Fuimos testigos de su fragilidad, complejidad&nbsp; e importancia en el proceso log\u00edstico. Luego de verla amenazada, nos dimos cuenta de la relevancia que tiene para darle continuidad operacional al mundo del comercio internacional.&nbsp;<\/p>\n<p style=\"text-align: justify;\">Hablamos de un cambio que lleg\u00f3 para quedarse. Las empresas ya interiorizaron la importancia de optimizar la cadena de suministro en todas sus etapas y se espera que, en cierta medida, centren su foco estrat\u00e9gico en esto. En los a\u00f1os por venir, veremos grandes innovaciones en el rubro con el fin de que, no solo se integre inteligencia de negocios a las operaciones log\u00edsticas, sino que adem\u00e1s permita un mayor acceso a la informaci\u00f3n y a nuevas funcionalidades tecnol\u00f3gicas, para que cualquier persona o compa\u00f1\u00eda -sea grande, peque\u00f1a o mediana- pueda importar y exportar \u00e1gilmente. El mercado se torna cada vez m\u00e1s competitivo y el comercio est\u00e1 cada vez m\u00e1s democratizado, por eso en KLog.co buscamos ser un aporte, para que con las herramientas que desarrollamos y ofrecemos a disposici\u00f3n del mercado, la log\u00edstica sea accesible y asequible para todos.<\/p>\n<p style=\"text-align: justify;\">Por Janan Knust, Fundador y CEO de KLog.co&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">En relaci\u00f3n a una reciente entrevista al gerente de Falabella Retail, Francisco Irarr\u00e1zaval, sobre el complejo escenario que enfrenta el sector de la log\u00edstica y el transporte y que complica el stock de productos de cara a las ventas de navidad, me parece oportuno hacer hincapi\u00e9 en c\u00f3mo los problemas log\u00edsticos est\u00e1n presentes y afectan a todos, desde peque\u00f1os importadores hasta grandes actores.<\/p>\n","protected":false},"author":1,"featured_media":7255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[12],"tags":[],"class_list":["post-7256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-industria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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