{"id":7778,"date":"2022-02-07T20:18:28","date_gmt":"2022-02-07T20:18:28","guid":{"rendered":"https:\/\/www.revistalogistec.com\/index.php\/2022\/02\/07\/como-implementar-estrategias-de-omnicanalidad-exitosas\/"},"modified":"2025-11-07T11:49:25","modified_gmt":"2025-11-07T15:49:25","slug":"como-implementar-estrategias-de-omnicanalidad-exitosas","status":"publish","type":"post","link":"https:\/\/www.revistalogistec.com\/index.php\/2022\/02\/07\/como-implementar-estrategias-de-omnicanalidad-exitosas\/","title":{"rendered":"C\u00d3MO IMPLEMENTAR ESTRATEGIAS DE OMNICANALIDAD EXITOSAS"},"content":{"rendered":"<p style=\"text-align: justify;\">La integraci\u00f3n omnicanal acelerada de los \u00faltimos a\u00f1os ha estado apalancada por el uso de dispositivos m\u00f3viles, de servicios basados en la ubicaci\u00f3n y de las redes sociales.<\/p>\n<p style=\"text-align: justify;\">Dicha integraci\u00f3n se enfoca en la unificaci\u00f3n de los canales de mercadeo, venta y servicio postventa &#8211; como la tienda f\u00edsica, el sitio web, y la aplicaci\u00f3n m\u00f3vil &#8211;&nbsp; con el fin de evitar que el cliente tenga inconvenientes a la hora de realizar sus compras y se genere as\u00ed una experiencia \u00f3ptima en todas las fases del proceso.&nbsp;<\/p>\n<p style=\"text-align: justify;\">Seg\u00fan un <a href=\"https:\/\/hbr.org\/2017\/01\/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works\">estudio<\/a> de Harvard Business Review, los consumidores omnicanales suelen ser m\u00e1s fieles. Durante los 6 meses siguientes a una compra omnicanal, dichos compradores registraron 23% m\u00e1s de recompra en los almacenes y se mostraron m\u00e1s propensos a recomendar la marca a familiares y amigos.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.beetrack.com\/es\/\">Beetrack<\/a>, l\u00edder en trazabilidad y planificaci\u00f3n log\u00edstica en Am\u00e9rica Latina y creador del software de \u00faltima milla m\u00e1s avanzado de la industria, entrega una gu\u00eda de recomendaciones para implementar estrategias de omnicanalidad aplicadas al comercio electr\u00f3nico.&nbsp;&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>Conozca a sus clientes:<\/strong> es necesario, antes de implementar cualquier cambio o integraci\u00f3n, entender las necesidades del cliente y sus diferentes puntos de contacto con la marca.&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>Ampl\u00ede los canales de venta y soporte omnicanal:<\/strong> facilite el descubrimiento de su marca, la compra, la recompra, la entrega y el servicio postventa. Dependiendo de las necesidades de su cliente, considere ofrecer m\u00e1s canales de contacto. Por ejemplo, una empresa que solo tiene un punto f\u00edsico, un n\u00famero de tel\u00e9fono y una p\u00e1gina web puede pensar en desarrollar un app, unirse a un marketplace y abrir un WhatsApp para comercializar sus productos.&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>Mantenga los canales sincronizados:<\/strong> de nada sirve tener una gran variedad de canales si estos no se hablan entre s\u00ed. El inventario debe estar actualizado en todos los canales, los m\u00e9todos de pago ofrecidos deben ser los mismos, los agentes de servicio deben poder ofrecer la misma informaci\u00f3n etc.&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>Optimice los procesos de \u00faltima milla:<\/strong>&nbsp; \u201cLo importante es mantener informados a los clientes del estado de su pedido en todo momento. Muchas veces las empresas se enfocan m\u00e1s en generar la venta, pero descuidan el proceso de entrega, lo que genera clientes insatisfechos. Por eso es crucial poner foco en la \u00faltima milla con plataformas como <a href=\"https:\/\/www.beetrack.com\/es\/last-mile\">LastMile by Beetrack<\/a>&nbsp; como pieza clave para aumentar la transparencia y ofrecer una buena experiencia de entrega\u201d, asegura Sebasti\u00e1n Ojeda, General Manager DispatchTrack-Beetrack.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">La integraci\u00f3n omnicanal acelerada de los \u00faltimos a\u00f1os ha estado apalancada por el uso de dispositivos m\u00f3viles, de servicios basados en la ubicaci\u00f3n y de las redes sociales.<\/p>\n","protected":false},"author":48296,"featured_media":7777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[164],"tags":[],"class_list":["post-7778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-clientes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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