{"id":8104,"date":"2022-03-02T15:37:02","date_gmt":"2022-03-02T15:37:02","guid":{"rendered":"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/"},"modified":"2025-11-07T11:20:16","modified_gmt":"2025-11-07T15:20:16","slug":"click-collect-2","status":"publish","type":"post","link":"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/","title":{"rendered":"CLICK &#038; COLLECT"},"content":{"rendered":"<p><strong>Por Felipe Porter, VP of Sales de Beetrack<\/strong><\/p>\n<p style=\"text-align: justify;\">Si bien las compras en li\u0301nea se esta\u0301n convirtiendo en la norma para la mayori\u0301a de los consumidores en Chile, con el avance de la pandemia, el comercio electro\u0301nico ha transformado la naturaleza de las compras, reduciendo las emisiones de la huella de carbono de los vehi\u0301culos de reparto, mejorando los niveles de satisfaccio\u0301n del cliente y generando ingresos adicionales para los emprendedores y mayoristas.<\/p>\n<p style=\"text-align: justify;\">Es asi\u0301 que la modalidad Click &amp; Collect, para cualquier negocio que este\u0301 operando virtualmente -debido a las restricciones del COVID-19- facilita una mayor comunicacio\u0301n con el comprador, asegura que nunca ma\u0301s se pierda una entrega, que los costos sigan siendo asequibles, otorgando al cliente la opcio\u0301n de saber en todo momento en que\u0301 estado se encuentra su pedido: fidelizando al consumidor, ofrecie\u0301ndole la libertad y comodidad de recoger productos a su conveniencia, optimizando la rotacio\u0301n de existencias y, a la vez, poniendo foco en la u\u0301ltima milla como pieza clave para aumentar la transparencia y brindar una experiencia de entrega memorable.<\/p>\n<p style=\"text-align: justify;\">Porque el aumento de los clics vinculado al crecimiento general del comercio electro\u0301nico dentro de Chile sigue la tendencia global que comenzo\u0301 en Estados Unidos y en Europa, se puede atribuir a Click &amp; Collect la poli\u0301tica de fa\u0301cil devolucio\u0301n, los servicios ra\u0301pidos, la comodidad para ese cliente que necesita ciertos productos con urgencia y no tiene tiempo para explorar en busca de los mismos y los gastos mi\u0301nimos de entrega que proporcionan una experiencia o\u0301ptima de compra para esos clientes que esperan recoger su pedido en la tienda ma\u0301s cercana a su domicilio, incluso en cuestio\u0301n de minutos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>Por Felipe Porter, VP of Sales de Beetrack<\/strong><\/p>\n","protected":false},"author":48296,"featured_media":8100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[164],"tags":[],"class_list":["post-8104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-clientes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CLICK &amp; COLLECT - Revista Logistec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CLICK &amp; COLLECT - Revista Logistec\" \/>\n<meta property=\"og:description\" content=\"Por Felipe Porter, VP of Sales de Beetrack\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Revista Logistec\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-02T15:37:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T15:20:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revistalogistec.com\/wp-content\/uploads\/2022\/03\/felipeok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paula Cortes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paula Cortes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/\"},\"author\":{\"name\":\"Paula Cortes\",\"@id\":\"https:\/\/www.revistalogistec.com\/#\/schema\/person\/6ebda24bed8ddfc6f5e848ee539184e5\"},\"headline\":\"CLICK &#038; COLLECT\",\"datePublished\":\"2022-03-02T15:37:02+00:00\",\"dateModified\":\"2025-11-07T15:20:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/\"},\"wordCount\":298,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revistalogistec.com\/wp-content\/uploads\/2022\/03\/felipeok.jpg\",\"articleSection\":[\"NOTICIAS CLIENTES\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/\",\"url\":\"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/\",\"name\":\"CLICK & COLLECT - Revista Logistec\",\"isPartOf\":{\"@id\":\"https:\/\/www.revistalogistec.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revistalogistec.com\/wp-content\/uploads\/2022\/03\/felipeok.jpg\",\"datePublished\":\"2022-03-02T15:37:02+00:00\",\"dateModified\":\"2025-11-07T15:20:16+00:00\",\"author\":{\"@id\":\"https:\/\/www.revistalogistec.com\/#\/schema\/person\/6ebda24bed8ddfc6f5e848ee539184e5\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/#primaryimage\",\"url\":\"https:\/\/www.revistalogistec.com\/wp-content\/uploads\/2022\/03\/felipeok.jpg\",\"contentUrl\":\"https:\/\/www.revistalogistec.com\/wp-content\/uploads\/2022\/03\/felipeok.jpg\",\"width\":850,\"height\":850},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.revistalogistec.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CLICK &#038; COLLECT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.revistalogistec.com\/#website\",\"url\":\"https:\/\/www.revistalogistec.com\/\",\"name\":\"Revista Logistec\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.revistalogistec.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.revistalogistec.com\/#\/schema\/person\/6ebda24bed8ddfc6f5e848ee539184e5\",\"name\":\"Paula Cortes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/f9207b46b9e06b63ba9e6f850cbf5de3945e6ce9ba336ad5aa87eee72a5a569c?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f9207b46b9e06b63ba9e6f850cbf5de3945e6ce9ba336ad5aa87eee72a5a569c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f9207b46b9e06b63ba9e6f850cbf5de3945e6ce9ba336ad5aa87eee72a5a569c?s=96&d=mm&r=g\",\"caption\":\"Paula Cortes\"},\"url\":\"https:\/\/www.revistalogistec.com\/index.php\/author\/paula-cortes\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CLICK & COLLECT - Revista Logistec","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/","og_locale":"es_ES","og_type":"article","og_title":"CLICK & COLLECT - Revista Logistec","og_description":"Por Felipe Porter, VP of Sales de Beetrack","og_url":"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/","og_site_name":"Revista Logistec","article_published_time":"2022-03-02T15:37:02+00:00","article_modified_time":"2025-11-07T15:20:16+00:00","og_image":[{"width":850,"height":850,"url":"https:\/\/www.revistalogistec.com\/wp-content\/uploads\/2022\/03\/felipeok.jpg","type":"image\/jpeg"}],"author":"Paula Cortes","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Paula Cortes","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/#article","isPartOf":{"@id":"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/"},"author":{"name":"Paula Cortes","@id":"https:\/\/www.revistalogistec.com\/#\/schema\/person\/6ebda24bed8ddfc6f5e848ee539184e5"},"headline":"CLICK &#038; COLLECT","datePublished":"2022-03-02T15:37:02+00:00","dateModified":"2025-11-07T15:20:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/"},"wordCount":298,"commentCount":0,"image":{"@id":"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revistalogistec.com\/wp-content\/uploads\/2022\/03\/felipeok.jpg","articleSection":["NOTICIAS CLIENTES"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/","url":"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/","name":"CLICK & COLLECT - Revista Logistec","isPartOf":{"@id":"https:\/\/www.revistalogistec.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/#primaryimage"},"image":{"@id":"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revistalogistec.com\/wp-content\/uploads\/2022\/03\/felipeok.jpg","datePublished":"2022-03-02T15:37:02+00:00","dateModified":"2025-11-07T15:20:16+00:00","author":{"@id":"https:\/\/www.revistalogistec.com\/#\/schema\/person\/6ebda24bed8ddfc6f5e848ee539184e5"},"breadcrumb":{"@id":"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/#primaryimage","url":"https:\/\/www.revistalogistec.com\/wp-content\/uploads\/2022\/03\/felipeok.jpg","contentUrl":"https:\/\/www.revistalogistec.com\/wp-content\/uploads\/2022\/03\/felipeok.jpg","width":850,"height":850},{"@type":"BreadcrumbList","@id":"https:\/\/www.revistalogistec.com\/index.php\/2022\/03\/02\/click-collect-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.revistalogistec.com\/"},{"@type":"ListItem","position":2,"name":"CLICK &#038; COLLECT"}]},{"@type":"WebSite","@id":"https:\/\/www.revistalogistec.com\/#website","url":"https:\/\/www.revistalogistec.com\/","name":"Revista Logistec","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.revistalogistec.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.revistalogistec.com\/#\/schema\/person\/6ebda24bed8ddfc6f5e848ee539184e5","name":"Paula Cortes","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/f9207b46b9e06b63ba9e6f850cbf5de3945e6ce9ba336ad5aa87eee72a5a569c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9207b46b9e06b63ba9e6f850cbf5de3945e6ce9ba336ad5aa87eee72a5a569c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f9207b46b9e06b63ba9e6f850cbf5de3945e6ce9ba336ad5aa87eee72a5a569c?s=96&d=mm&r=g","caption":"Paula Cortes"},"url":"https:\/\/www.revistalogistec.com\/index.php\/author\/paula-cortes\/"}]}},"_links":{"self":[{"href":"https:\/\/www.revistalogistec.com\/index.php\/wp-json\/wp\/v2\/posts\/8104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revistalogistec.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revistalogistec.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revistalogistec.com\/index.php\/wp-json\/wp\/v2\/users\/48296"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revistalogistec.com\/index.php\/wp-json\/wp\/v2\/comments?post=8104"}],"version-history":[{"count":0,"href":"https:\/\/www.revistalogistec.com\/index.php\/wp-json\/wp\/v2\/posts\/8104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revistalogistec.com\/index.php\/wp-json\/wp\/v2\/media\/8100"}],"wp:attachment":[{"href":"https:\/\/www.revistalogistec.com\/index.php\/wp-json\/wp\/v2\/media?parent=8104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revistalogistec.com\/index.php\/wp-json\/wp\/v2\/categories?post=8104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revistalogistec.com\/index.php\/wp-json\/wp\/v2\/tags?post=8104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}